Negative Keywords That Every PPC Campaign Should Include

In general, we find that there are some negative keywords that crop up fairly often if we aren’t careful. Some are related to the seedier side of the internet, while others are simply not relevant to your services or product, with Seattle PPC service add all these negative keywords to each account to beging with.

The Bad Negative Keywords

Here’s a list of keywords that do NOT belong in any campaign and should be added by default to every PPC campaign. These are the sort of searches that you don’t want any reputable searcher connecting your brand with. Here are a few examples

  • free
  • cheap
  • nude
  • naked
  • sex
  • porn
  • torrent

The Employment Search Negative Keywords

Unless your business is one that helps unemployed people find work, having searchers land on your website because they are searching for a job isn’t your best use of funds. Here are some of the common culprits;

  • hire
  • hiring
  • employment
  • job
  • career
  • occupation
  • full time
  • part time
  • recruiter

The Education Search Negative Keywords

While it’s great that people search online in order to find a way to upgrade their skills, it isn’t going to do you any good to have those people landing on your website. Here are some examples of education search negative keywords;

  • training
  • class/classes
  • school/schools
  • college
  • university
  • tutorial
  • course

Of course, these lists are just a small sampling. In reality, these lists of negative keywords will vary from business to business.

If your PPC manager isn’t incorporating these negative keywords into your campaign, however, it won’t matter how many hours they spent crafting your shiny new PPC campaign. They risk wasting hundreds (perhaps thousands, depending on your budget) each month on unqualified leads – all from not adding negative keywords to their campaign.

If you’re concerned about how your PPC is being run and want to look into outsourcing to a PCC professional, or perhaps you simply need someone to guide you through the process of developing a PPC campaign, contact us. We’ll be happy to sit down with you and discuss how we can help your business grow through the use of paid search campaigns.